How This Product Made Me 10k a Month
(product reveal)
It was the summer of 2020 and I was looking for ways to make money. Affiliate marketing, dog walking, door dash driving, and hundreds of other. options online. None of those interested me.
I found drop shipping and it worked for me. Most of you im sure will now leave this article now but no im not selling a course or coaching. No interest for me and which is why im using an alias.
Early June I was scrolling through my explore page on Instagram and noticed a trend. “Vsco Girls” seemed to be all over the explore page. They used certain products like hydro flasks, Burts Bees chapsticks and they tried to stay trendy.
Pages related to vsco girls had around 20–30k followers on Instagram, but none of them were using Instagram growth strategies. All they were doing was reposting images from Pinterest and other Instagram pages not taking full advantage of the page. I felt like I could hop on the trend and grow pretty quick since everyone I knew was talking about “Vsco Girls.” Mind you, I was 18 at the time so the demographic was around my age group. I started the Instagram page in late July — early August and It took off better than I expected. Within the first few weeks, I was already at 5k followers
I knew I had something so I googled around on how to make money from an Instagram page. I was familiar with Instagram shoutouts for brands but I knew I could only make a few hundred bucks a month at the time and was looking for something more lucrative. I found loads of options online but Shopify drop shipping stood out to me the most. It seemed super lucrative which is what I was looking for and from all of the youtube videos online pretty easy to do so I got started.
For the next week, I put my head down, searched high and low looking for articles, youtube videos, and anything I could find on dropshipping before first opening up my store. After a few long nights, my store was up and running. I tinkered with a few products and I didn’t get a single sale. I was pretty discouraged because all of the youtube videos I had watched made it look so easy and I was so invested in it, I thought it had to work. I kept researching until I felt I had a winner. I tried one more product and it was a success.
The product was scrunchies. For those of you who don’t know what a scrunchie is, it is a fashionable hair tie that can double as a bracelet on your wrist.
I sold a 40 pack of scrunchies for $19.99. It was an instant success in my eyes because I got my first sale. At this point, the page was right around 20k followers and I started to get a few sales a day organically.
I knew the product was good but I needed to keep working on my website and product page. I took some of my own photographs, optimized the product listing, and offered free shipping. After a few more weeks, I started to get the hang of things and my sales went up to $150–250 per day.
Once I started consistently getting sales I started to test out Facebook ads. I had some experience with Facebook ads in the past that helped me get a simple photo ad consistently getting a 3x ROAS (Return on ad spend).
At this time I was up to around 300–500 dollars a day. I was still only 18 at the time and had never seen so much money and really started to get unfocused. I thought those ads were going to last forever and I was set. Well, that was not the case. I should have kept testing different ad creatives with unique photos or videos, but I didnt. I could have got higher ROAS, but I got complacent. The money was coming in and I didn’t think much of it. Before I knew it the trend started to fade and I turned off the Facebook ads. Right, when I got one winning ad I stopped learning and testing. That was a big regret of mine. There was still so much for me to learn on the ads platform, one being scaling ad sets and duplicating the ones that were working, which at the time I had no idea how to do. I went to only organic traffic bringing in sales coming from all of the social media accounts I had been growing.
Takeaways
- If you have a base audience it’s easier to test products in the beginning
- Don’t get complacent when you have a winning product keep testing new creatives.
- Take time working on making your website unique. Specifically your product listing. Take your own photos or have photos taken of your product and make a compelling product description.
- From my experience, I had a higher conversion rate when I offered free shipping.
- Don’t lose focus on the audience you’ve built and continue growing it as organic traffic is better than paid traffic.
Feel free to leave any questions you have in the comments below. If you want me to give a more in-depth explanation on dropshipping or growing an Instagram page let me know. I apologize if the writing is at a junior high level, I’m just your average college kid.
